Logo with the text "World B Kind" in large blue letters and the phrase "Kindness Wins Every Time" in smaller dark blue letters underneath, on a beige background.

A Song. A Video. A Global Movement.

Share the Music. Join the Movement.
License the Message.

🎵 Unmute - Listen As You Scroll — The Message Begins in the Music

License a Message That Moves the World

What You Can License

Bring kindness to life—through music, media, and a message that resonates worldwide.

Asset What It Is How You Can Use It
The Song The original anthem that started it all—hopeful, timeless, unifying Commercials & PSAs
Digital and audio sync
Social impact campaigns
The Video Official branded video with emotional, global visuals Broadcast & streaming
Schools, training, and internal programs
Events
The Movement Trademarked slogan, logo, and visual identity of World B Kind™ Merch & co-branding
CSR partnerships
Product launches & awareness drives

Why License World B Kind?

Licensing World B Kind means joining a global movement rooted in one truth:
Kindness Wins Every Time.

Centered around an inspiring anthem, a powerful video, and a message that unites all ages and cultures, World B Kind is more than a brand—it’s a call to action.

Whether you're in media, education, philanthropy, or consumer goods, licensing the name, song, video, or tagline helps you inspire audiences, elevate your brand, and drive real-world impact.

A License That Pays Off

Licensing World B Kind isn’t just an act of goodwill — it’s a smart investment!

With universal appeal and growing global reach, the movement offers powerful brand alignment, deeper audience connection, and meaningful media visibility.

The tagline “Kindness Wins Every Time” is already resonating across generations—and adds lasting value to any product, platform, or campaign.

From education and entertainment to merchandise and cause marketing, World B Kind delivers what today’s world craves: purpose, positivity, and impact.

The World B Kind license is flexible, scalable, and ready to integrate across industries

Perfect For:

  • Educational Institutions from classrooms to campus campaigns

  • Media & Entertainment – films, television, podcasts, digital shorts

  • Nonprofits & Foundations – amplify cause-driven initiatives

  • Corporate Social Responsibility (CSR) – align your brand with purpose

  • Apparel & Merchandise – inspire kindness through wearables and gifts

  • Events & Conferences – theme your gatherings with global impact

  • Children’s Brands & Publishers – deliver values-based content with heart

For Licensing & Partnerships

For all licensing inquiries, media rights, or brand partnership opportunities, please contact:

Andrew D. Skale, Esq.
Mintz, Levin, Cohn, Ferris, Glovsky and Popeo, P.C.
3580 Carmel Mountain Road, Suite 300
San Diego, CA 92130
Phone: (858) 314-1506
Email:
askale@mintz.com

Hear the Message, Feel the Movement

Invite Peter To Speak

"No act of kindness, no matter how small, is ever wasted." -Aesop (6th century BC)

As the Founder and Ambassador of Kindness for World B Kind, Peter Seltser knows the power of a single voice to spark change. What began as one heartfelt song has grown into a worldwide movement—a rising chorus of kindness echoing across classrooms, boardrooms, and communities around the globe.

Whether speaking at corporate conferences, school assemblies, nonprofit events, or international summits, Peter brings a message that’s personal, powerful, and profoundly needed:

Kindness Wins Every Time.

A man dressed in a plaid vest, black shirt, and hat, holding an acoustic guitar, smiling and giving a thumbs up in an indoor setting with a colorful abstract painting on the wall behind him.

What You’ll Experience

More Than a Talk—It’s a Movement

Peter Seltser doesn’t just speak—he connects, uplifts, and inspires action. Through music, storytelling, and real-world insight, his message transcends generations and leaves audiences ready to lead with kindness.

Speaking Themes:
The Kindness Revolution – How small acts change the world
From Song to Movement – The story behind World B Kind™
Kindness Wins Every Time – Bridging people, brands, and purpose

From classrooms to boardrooms, Peter brings heart, humor, and the undeniable power of kindness.

Elderly man wearing a cowboy hat and patriotic shirt holding a guitar, smiling, and giving a thumbs-up outdoors with greenery in the background.

Andrew D. Skale, Esq.
Mintz, Levin, Cohn, Ferris, Glovsky and Popeo, P.C.
3580 Carmel Mountain Road, Suite 300
San Diego, CA 92130
Phone: (858) 314-1506
Email:
askale@mintz.com

For keynote speeches, conferences, interviews, or media appearances, please contact:

This video captures the heart of World B Kind… don’t miss it.

The Kindness Behind the Movement

A man in a suit with glasses, smiling, standing in front of curtains.

Peter Seltser

Founder & Ambassador of Kindness

Peter Seltser is the Founder and Ambassador of World B Kind. A lifelong performer, songwriter, and champion of human connection, Peter brings purpose, creativity, and heart to every note and message he shares.

His mission is as personal as it is powerful: to spread kindness, one conversation, one connection, and one act at a time. What began as a single song has become a global call to action—driven by the belief that Kindness Wins Every Time.

“A visionary artist who believes in a better world.”
—Jill McManigal, Co-Founder, Kids for Peace

Our Mission

At World B Kind, our mission is simple:
To make sure every human being on this planet knows one truth—Kindness Wins Every Time.

This isn’t just a slogan. It’s a movement. A message. A mindset.
The more people see it, wear it, sing it, and share it, the more it becomes a global force for good.

We license this message across education, media, merchandise, and brand partnerships—
So kindness reaches hearts, homes, and the world.